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Mastering Product Management: From Ideation to Market Success

Created 15 Jan, 2025
Level Beginners Level
Mastering Product Management: From Ideation to Market Success

Courses Descriptions

 

Are you ready to take your product management skills to the next level? This course is designed to equip you with the knowledge, tools, and frameworks needed to excel in the dynamic field of product management. Whether you're a beginner or an experienced professional, you'll gain actionable insights into:

  • Product Ideation & Validation: Learn how to identify market opportunities and validate product ideas.
  • Product Development Lifecycle: Master the end-to-end process of building products, from concept to launch.
  • Stakeholder Management: Effectively collaborate with cross-functional teams, including engineering, design, and marketing.
  • Data-Driven Decision Making: Use data and analytics to make informed product decisions.
  • Go-to-Market Strategies: Develop and execute strategies to successfully launch and scale products.
  • Agile & Scrum Methodologies: Implement agile practices to deliver value faster and adapt to changing market needs.

With real-world case studies, hands-on projects, and expert guidance from Abdulganiyy Ajayi, this course will prepare you to tackle the challenges of modern product management and drive impactful results for your organization.

Course Curriculum

  • Lesson 1: What is Product Management?
    10:00
  • Lesson 2 Roles and Responsibilities of a Product Manager
    52:00
  • Lesson 3: Key Skills for Success
    10:00

  • Lesson 4: Identifying Market Opportunities
    10:00
  • Lesson 5: Conducting Customer Interviews
    52:00
  • Lesson 6: Competitive Analysis
    10:00

  • Lesson 6: Defining Product Vision and Strategy
    10:00
  • Lesson 7: Creating Product Roadmaps
    52:00
  • Lesson 8: Prioritizing Features (MoSCoW Method)
    10:00

  • Lesson 9: Introduction to Agile Principles
    10:00
  • Lesson 10: Sprint Planning and Execution
    52:00
  • Lesson 11: Retrospectives and Continuous Improvement
    10:00

  • Lesson 12: Key Metrics for Product Success (KPIs)
    16:00
  • Lesson 13: A/B Testing and Experimentation
    12:00
  • Lesson 14: Using Analytics Tools (e.g., Google Analytics, Mixpanel)
    14:00

  • Lesson 15: Building a Launch Plan
    23:00
  • Lesson 17: Post-Launch Evaluation and Iteration
    21:00
  • Lesson 16: Marketing and Sales Alignment
    21:00

  • Lesson 18: Collaborating with Cross-Functional Teams
    21:00
  • Lesson 19: Managing Expectations and Communication
    11:00
  • Lesson 20: Conflict Resolution Techniques
    23:00

  • Lesson 21: Growth Strategies for Scaling Products
    24:00
  • Lesson 22: Managing Product Portfolios
    21:00
  • Lesson 23: International Expansion Considerations
    29:00

  • Lesson 24: Analyzing Successful Product Launches
    21:00
  • Lesson 25: Learning from Product Failures
    19:00
  • Lesson 26: Applying Lessons to Your Own Projects
    16:00

  • Lesson 27: Develop a Product Concept from Start to Finish
    17:00
  • Lesson 28: Present Your Product to a Panel of Experts
    12:00
  • Lesson 29: Receive Feedback and Iterate
    20:00

Abdulganiyy Ajayi

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₦150,000.00 ₦120,000.00
Course Includes:
  • Duration 60 Hours
  • Lessons 30
  • Enrolled Students 0
  • Language English
  • Certificate Included
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