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Mastering Digital Marketing

Created 18 Jan, 2025
Level Beginners Level
Mastering Digital Marketing

Courses Descriptions

In today’s digital age, mastering digital marketing is essential for businesses and individuals alike. This 60-hour course is designed to take you from a beginner to a proficient digital marketer. You’ll learn the latest strategies and tools to create impactful campaigns, drive traffic, and convert leads into loyal customers.

What You’ll Learn:

  • Search Engine Optimization (SEO): Rank higher on Google and drive organic traffic.
  • Social Media Marketing: Leverage platforms like Facebook, Instagram, and LinkedIn to grow your brand.
  • Content Marketing: Create engaging content that resonates with your audience.
  • Email Marketing: Build and nurture your email list for maximum conversions.
  • Pay-Per-Click (PPC) Advertising: Run effective ad campaigns on Google and social media.

Analytics & Reporting: Measure and optimize your marketing efforts.

Course Curriculum

  • Lesson 1: What is Digital Marketing?
    10:00
  • Lesson 2: Importance of Digital Marketing in Today’s World
    52:00
  • Lesson 3 Overview of Digital Marketing Channels
    10:00

  • Lesson 4: Keyword Research and Analysis
    10:00
  • Lesson 5: On-Page and Off-Page SEO
    52:00
  • Lesson 6: Technical SEO and Website Optimization
    10:00

  • Lesson 7: Creating a Social Media Strategy
    10:00
  • Lesson 8: Content Creation for Social Media
    52:00
  • Lesson 9: Advertising on Facebook, Instagram, and LinkedIn
    10:00

  • Lesson 10: Developing a Content Strategy
    10:00
  • Lesson 11: Blogging and Video Content Creation
    52:00
  • Lesson 12: Content Distribution and Promotion
    10:00

  • Lesson 13: Building an Email List
    33:00
  • Lesson 14: Crafting Effective Email Campaigns
    33:00
  • Lesson 15: Automating Email Marketing
    21:00

  • Lesson 16: Google Ads and Bing Ads
    20:00
  • Lesson 17: Social Media Ads (Facebook, Instagram, LinkedIn)
    22:00
  • Lesson 18: Retargeting and Conversion Tracking
    11:00

  • Lesson 19: Google Analytics Setup and Navigation
    15:00
  • Lesson 20: Tracking Campaign Performance
    12:00
  • Lesson 21: Data-Driven Decision Making
    16:00

  • Lesson 22: Creating a Comprehensive Digital Marketing Plan
    10:00
  • Lesson 23: Budgeting and Resource Allocation
    21:00
  • Lesson 24: Measuring ROI and Optimizing Campaigns
    15:00

  • Lesson 25: Analyzing Successful Digital Marketing Campaigns
    19:00
  • Lesson 26: Hands-On Projects and Assignments
    13:00

  • Lesson 27: Preparing for Digital Marketing Certification
    11:00
  • Lesson 28: Building a Portfolio and Resume
    16:00
  • Lesson 29: Job Opportunities in Digital Marketing
    12:00

Ijeoma Nwachukwu

Web Developer

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₦150,000.00 ₦120,000.00
Course Includes:
  • Duration 60 Hours
  • Lessons 30
  • Enrolled Students 0
  • Language English
  • Certificate Included
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